Lifestyle Photography Creative Direction
I was responsible for creating brand guidelines for Replacements, Ltd. and redesigning the look of the web site and email templates. I chose new fonts, created an updated color palette, simplified the current logo and implemented a new lifestyle direction for web site and print photography.
I helped develop the first lifestyle photography campaign at VIETRI. I art directed the photo shoots for print and web collateral.
I created the concepts and art direction for the simple online photography.