ERICA REICHARD
  • Home
  • Branding
    • Replacement, Ltd.
    • Pineapple Post
  • Logos
  • Print Design
    • Catalog and Price Book Layout
    • Brochures and Postcards
    • Tags and Packaging
    • Children's Silhouettes
  • Web Design
  • Lifestyle Photography

Lifestyle Photography Creative Direction

Picture
I was responsible for creating brand guidelines for Replacements, Ltd. and redesigning the look of the web site and email templates. I chose new fonts, created an updated color palette, simplified the current logo and implemented a new lifestyle direction for web site and print photography.
Picture
I helped develop the first lifestyle photography campaign at VIETRI. I art directed the photo shoots for print and web collateral.
Picture
I created the concepts and art direction for the simple online photography.
  • Home
  • Branding
    • Replacement, Ltd.
    • Pineapple Post
  • Logos
  • Print Design
    • Catalog and Price Book Layout
    • Brochures and Postcards
    • Tags and Packaging
    • Children's Silhouettes
  • Web Design
  • Lifestyle Photography