Lifestyle Photography Creative Direction

I was responsible for creating brand guidelines for Replacements, Ltd. and redesigning the look of the web site and email templates. I chose new fonts, created an updated color palette, simplified the current logo and implemented a new lifestyle direction for web site and print photography.

I helped develop the first lifestyle photography campaign at VIETRI. I art directed the photo shoots for print and web collateral.

I created the concepts and art direction for the simple online photography.