ERICA REICHARD
  • Home
  • Branding
    • Replacement, Ltd.
    • Old Peak Finance
    • Pineapple Post
  • Logos
  • Print Design
    • Catalog and Price Book Layout
    • Brochures and Postcards
    • Tags and Packaging
    • Children's Silhouettes
  • Web Design
  • Lifestyle Photography

Lifestyle Photography Creative Direction

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I was hired by Replacements, Ltd. as an interim creative director. I was responsible for creating brand guidelines, redesigning the look of the web site and updating email templates. I created an updated color palette, simplified the current logo, updated the voice used in all copy across social and print platforms and implemented a new lifestyle direction for web site and print photography.
I directed three lifestyle photo shoots and was in charge of hiring stylist, finding locations, directing the aesthetic and coordinating product for each shoot.

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I helped develop the first lifestyle photography campaign at VIETRI. I art directed the photo shoots for print and web collateral.
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I created the concepts and art direction for the simple online photography.
  • Home
  • Branding
    • Replacement, Ltd.
    • Old Peak Finance
    • Pineapple Post
  • Logos
  • Print Design
    • Catalog and Price Book Layout
    • Brochures and Postcards
    • Tags and Packaging
    • Children's Silhouettes
  • Web Design
  • Lifestyle Photography