Lifestyle Photography Creative Direction

I was hired by Replacements, Ltd. as an interim creative director. I was responsible for creating brand guidelines, redesigning the look of the web site and updating email templates. I created an updated color palette, simplified the current logo, updated the voice used in all copy across social and print platforms and implemented a new lifestyle direction for web site and print photography.
I directed three lifestyle photo shoots and was in charge of hiring stylist, finding locations, directing the aesthetic and coordinating product for each shoot.

I helped develop the first lifestyle photography campaign at VIETRI. I art directed the photo shoots for print and web collateral.

I created the concepts and art direction for the simple online photography.